VerbNow - a comical waste
It would be funny if it wasn't our money.
Roughly five years ago the US Department of Health and Human Services, under Secretary Tommy Thompson and the Bush Administration, started the "Verb" or "VerbNow" program, at a cost of about $200 million a year.
What does this program do?
From the CDC website: "The VERB campaign encourages young people ages 9 to 13 (tweens) years to be physically active every day. The campaign combines paid advertising, marketing strategies, and partnership efforts to reach the distinct audiences of tweens and adults/influencers."
That's bureaucrat lingo. What they really do is advertise to children on television and the internet, to encourage them to be physically active. This way they won't spend so much time watching television and surfing the web.
Yes, they're advertising on television to kids, in the hope that this will get them to watch less television.
One simple example of how our government can stop wasting our money.
Roughly five years ago the US Department of Health and Human Services, under Secretary Tommy Thompson and the Bush Administration, started the "Verb" or "VerbNow" program, at a cost of about $200 million a year.
What does this program do?
From the CDC website: "The VERB campaign encourages young people ages 9 to 13 (tweens) years to be physically active every day. The campaign combines paid advertising, marketing strategies, and partnership efforts to reach the distinct audiences of tweens and adults/influencers."
That's bureaucrat lingo. What they really do is advertise to children on television and the internet, to encourage them to be physically active. This way they won't spend so much time watching television and surfing the web.
Yes, they're advertising on television to kids, in the hope that this will get them to watch less television.
One simple example of how our government can stop wasting our money.
posted by Albany Lawyer at 2:04 PM
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